100-year-old coffee roasting company
Apffels Fine Coffees, an over 100-year-old LA-based coffee roaster, looked to us to conduct an audit on the overall branding and messaging along with digital marketing efforts and develop recommendations and a plan of action towards implementation.
Pushing a brand that has an rich history to future flourishment with contemporizing their branding and repositioning themselves digitally as B2C with B2B inquiry links.
Recommendations that honored the history and what Apffels stands for backed by data collected. Developed communication strategies for how to build and engage a community. Provided a road map with clear directions on what areas should be addressed first.
